Chantilly, VA-based Crosswalk.com Inc. launched a national ad
campaign on the Rush Limbaugh and Dr. Laura radio shows and bought title
sponsorship for the upcoming “ETC! Entertainment That Counts” TV show
premiering in June on the PAX network.
Bill Parker, president and CEO of the company formerly known as DIDAX Inc.,
said the company is moving to strengthen its position as a portal serving the
Christian community. Spending was not disclosed.
Parker also said that the company recruited Bruce Koblish, former president
of the Gospel Music Association and recently president of Reunion Records, as
its Music Channel Manager.
“Now that our rebranding and company name changes are complete,
we are positioned to accelerate crosswalk.com brand recognition. . . .Crosswalk.com has focused on building our content, services and technological
infrastructure to improve the way we serve that community, and now we’re
expanding into the general market media to broaden our exposure among our
targeted audience,” said Parker.
“Our advertising is focusing on proprietary elements of crosswalk.com that
help people apply their faith and values to everyday life. Since the radio
spots began, we’ve noticed a surge in registrations for our free
CrossingGuard Web filtering software, which will significantly improve a
parent’s ability to allow their children robust use of the Web,” Parker said.
Crosswalk.com has signed exclusive online sponsorship agreements for some of
the major Christian concert tours of the year, including recording artists
Twila Paris, The Supertones, Avalon and Anointed. Included in these
sponsorships will be promotional radio spots, onstage mentions, a 60-second
video shown at each of the concerts, and crosswalk.com branding on tickets,
programs and event banners. Crosswalk.com will also receive exclusive online
rights for concert Webcasts, chats and tour merchandising sales.
Crosswalk.com has also been named the exclusive online sponsor for the
Christian Artists seminar in Estes Park, CO from August 1-7.
