Cyber Dialogue Acquires Yankelovich Partners Division for $10.3 Million

Consumer researcher Cyber
, which filed for its initial public offering last week, on
Thursday acquired Applied Management Marketing (AIM), the database
marketing division of Yankelovich
, for $10.3 million in cash and stock.

Terms of the agreement require Cyber Dialogue to fork over
$3 million in cash and 881,676 shares of common stock, which the company
values at a total purchase price of $10.3 million. Both companies are
majority owned by entities associated with Wand Partners, a private equity
investment firm.

The acquisition gives Cyber Dialogue access to AIM’s marketing database
development and analytical services, such as predictive modeling and
segmentation. The company also gains 21 new employees and AIM’s client base.

“We expect this acquisition to augment Cyber Dialogue’s Internet customer
relationship management services through the addition of expert personnel
and existing clients,” says Mark Esiri, chief executive officer of Cyber

The company on February 18 filed for an initial public offering, in which
it hopes to raise $75 million. It says it plans to use the money mainly for
working capital and capital expenditures, as well as for potential new

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