Free Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handle
a national advertising and branding campaign.
The start-up expects to spend $10 to $20 million on marketing over the next
year.
The company wants to reach consumers, but it also wants to reach potential
advertisers. Dialpad.com has already signed up seven million members in its
seven months of operation. What’s more important now is the means of
monetizing that traffic. That’s the reason the company will be placing ads
in advertising trade publications, as well as in consumer publications.
“Dialpad.com has a unique value proposition, not only for consumers, but as
a powerful new medium for advertisers that are trying to reach them
online,” said Tom Bedecarre, chairman of CHB.
“The company has set the hurdle high for its marketing partners by
achieving the kind of membership and user growth that most Web sites only
dream about. We look forward to helping make this phenomenal success story
even greater.”
