E-mail marketing company Digital Impact Inc. and customer
communications firm Kana Communications formed a strategic
marketing alliance to offer a solution for businesses that want to build and
maintain profitable online customer relationships.
Digital Impact and Kana will expand their distribution networks by leveraging
combined sales and marketing efforts. Financial arrangements were not
disclosed.
Digital Impact helps online marketers increase revenues, site traffic and
customer loyalty by creating targeted and personalized e-mail messages based
on individual preferences and profiles. The company claims double-digit
response rates and triple-digit return on investment.
Kana’s flagship product, the Kana Customer Messaging System, is an
enterprise-class Internet customer communications solution that enables
companies to manage and leverage high-volume customer e-mail. Kana said its
technology enables companies to turn their customer support departments into
profit centers, using each online customer interaction as an opportunity to
build relationships that result in increased sales.
“Companies are looking for a way to manage their customer communications, from outbound e-mail marketing campaigns to managing those customer inquiries that arrive
via e-mail,” said William Park, chairman and president of Digital Impact. “Working together,
Digital Impact and Kana are delivering a complete solution to efficiently
manage the e-mail contact cycle. . .”
“Kana’s leadership in customer e-mail management combined with Digital Impact’s expertise in outbound e-mail marketing provides our customers with a turnkey e-mail communication
solution,” said Mark Gainey, Kana’s president and CEO.