DoubleClick Adds 7 Sites to Shopping & Services Program

DoubleClick Inc. said it has added
seven sites to its Shopping & Services Program, which allows participants to
offer their users a range of products through a customized online store.

The new sites are, Comedy Central, A&E,

The History Channel, New York Daily News and National Review, all of which will
offer shopping stores on their homepages, while Netzip will offer the store as consumers are

The shopping program is a service provided by DoubleClick in cooperation with

The new sites joining the program offer advertisers a targeted way to reach
shoppers. The store on the homepage, which is integrated into the content of
the site, contains a listing of links to products and services.

Each link is
delivered by DoubleClick’s DART (Dynamic Advertising Reporting and Targeting)
technology in order to target users with relevant offerings.

“We are thrilled that our new Shopping & Services Program has ramped up so
quickly,” said Kelly Freeman, director of e-commerce at DoubleClick. “Sites
recognize the value in offering this customized service to their users as
well as to merchant advertisers.”

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