Curiocity said it will create and host
exclusive promotional material on its FreeZone online community for kids Web site
for DreamWorks’ next two family movies: “Paulie”
and “Small Soldiers.”
The sites (freezone.com/Paulie)
and (freezone.com/small-soldiers)
will
premiere in mid-March. FreeZone Web claims nearly 3 million page views a
month. Financial terms of the arrangement were not disclosed.
Curiocity’s FreeZone claims to be the first independent Internet site to
promote a Hollywood film. While visits to movie Web sites have been in general
decline, Curiocity’s FreeZone doubled its online traffic every week through
“Mouse Hunt’s” opening week, the company said.
DreamWorks also will advertise in Curiocity’s “BrainStorm,” a weekly newspaper
page, and Curiocity for Kids, a monthly magazine for kids, to take
full
advantage of multiplatform promotional opportunities offered by the line of
Curiocity products.
“Curiocity’s FreeZone delivered thousands of kids every day who participated
in ‘Mouse Hunt’ activities,” said Michael Vollman, head of field promotions at
DreamWorks. “We’re looking forward to similar results for ‘Paulie’ and ‘Small
Soldiers.'”
Thomson Target Media–creator of Curiocity–serves the newspaper industry
by developing niche publications and custom products for target audiences and
interest areas such as children, entertainment, health, fitness, family
living.
and auto racing.
Its parent company, Thomson Newspapers, publishes 68 daily
newspapers and numerous non-daily and specialty publications in the United
States and Canada.
DreamWorks SKG is the entertainment studio formed in October 1994 by Steven
Spielberg, Jeffrey Katzenberg, and David Geffen.