E-mail direct marketing firm E-dialog Friday rounded up funding from venture
capitalists and giant ad conglomerate , The Interpublic Group of Companies.
Though the amount of the funding was not disclosed, the company also struck a deal to develop new e-mail solutions for the agencies in IPG’s
stable of companies.
The financing and the strategic deal are big boosts for the firm. They provide E-dialog more resources to further
develop its products, more potential customers through IPG’s agencies and
helps the company begin to extend its reach internationally.
Interpublic agencies include the McCann-Erickson World Group, the Lowe
Group, Carmichael Lynch, and Draft Worldwide. The company has operations in
127 countries.
“IPG companies work with many of the world’s best-known brands, which are
demanding a rapid convergence of traditional advertising and marketing
methods with Internet-enabled services,” says John Rizzi, president and CEO
of E-Dialog.
“E-Dialog will help IPG’s companies meet the demand for
world-class e-mail solutions, with the high-quality service that their
clients expect.”
E-dialog plans to use the new money to develop new e-mail marketing products. The company’s
primary product is what it calls a “Digital Direct Marketing System,” a
process for managing e-mail campaigns, and it’s working on a solution
called “Quick Reply,” which enables secure e-commerce transactions through
e-mail.