Palo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System as
part of its solution for outbound Web marketing.
The AdKnowledge System automates the process of executing Web advertising
programs, allowing users to measure advertising effectiveness and then
optimize results.
eBay has historically handled all ad management and serving in-house.
The AdKnowledge System will allow eBay to automate the ad process from
campaign pre-planning, buying, trafficking, ad serving and targeting, to
reporting and
post-click tracking and analysis. Financial arrangements were not disclosed.