Off-line guerrilla marketer Eisnor Interactive Inc. opened new offices
in
Boston and San Francisco.
“We are driven by our clients. They are in Boston and San Francisco and now
so are we,” said Di-Ann Eisnor, CEO of Eisnor Interactive.
“Our services are
in demand as online brands need partners who understand how to position their
brand, know how to drive results and set them apart in their space.”
Eisnor specializes in promoting online brands off-line; clients include
About.com,
TheStreet.com and Polaroid.com.
The fully operational offices in Boston and San Francisco launched with
a combined six Internet clients and will be fully integrated with the New York
office, which currently has 18 employees, the company said.
The Boston office opens with several clients including Staples.com, CMGI and
Reebok.com as well as MapQuest.com, Prodigy Internet.
Michael Wilder, an advertising/marketing veteran with 30 years experience
working
at firms like Miller Consulting Group and Arnold Communications, joins Eisnor
Interactive as general manager of the Boston office.
Kevin Roukous, a producer from the New York office, will relocate to San
Francisco in October to assist with its growth and development.
He will join
newly hired senior business manager, Eva Holoch, who most recently was a
marketing manager at Berkeley Systems Inc. San Francisco clients include
Shoppinglist.com and MyPlay.com.