AdKnowledge said that
in the last quarter it has signed 11 new clients for its SmartBanner
online ad placement, targeting and performance analysis service.
Recent clients include TMP Worldwide, Nine.Dots, DMNA, Publicis Technology,
Publicis Dialog, CPS, New World Marketing, M2K, Thunder House, Paradigm
Interactive and eToys.
“The rapidly growing number of agencies and marketers turning to SmartBanner
reinforces our established reputation for offering the most reliable and
advanced ad serving system for agencies and advertisers,” said Dave Zinman,
director of product management for AdKnowledge. “Agencies and marketers want
to focus on campaign results, not how to deliver their ads.”
AdKnowledge is a privately held company funded by Kleiner Perkins Caufield &
Byers, Mayfield Fund, Walden Capital Partners and Partech International.