Engage Technologies said it
will integrate its Precision Profiling technology into Microsoft Site Server
3.0.
The initial software extension will provide an advanced level of
personalization for Microsoft Site Server 3.0 and allow customers to use
behavior-based visitor profiles from Engage Knowledge, a Webwide database
containing over 30 million anonymous user profiles.
Further integration efforts are planned to enable Site Server customers to use
Engage Precision Profiling technology to complement local behavior profiles
and combine them with the global profiles from Engage Knowledge, the companies
said. Financial arrangements were not disclosed.
As a result of this integration effort, sites will be able to serve highly
targeted banner ads, relevant online coupon offers, and/or personalized
content based on global profiles containing previous clickstream behavior,
Engage said.
“We believe that this is an ideal match with far reaching benefits for our
Site Server customers,” said Anthony Bay, general manager of the commercial
systems division for Microsoft. “By virtue of its size and precision, Engage
Knowledge enables customers to enhance one-to-one marketing on the Internet
and leverage the Site Server platform.”
Planet Direct is the first joint
customer testing the integration.
“The global Precision Profiles in Engage Knowledge help Site Server customers
dramatically improve the effectiveness of their Web site,” said Paul Schaut,
CEO of Engage Technologies.
“Enabling one-to-one marketing with Site Server is
a task that required close coordination and communication between our
developers and Microsoft. We are pleased to support the Site Server platform
and in turn, extend the personalization options available to joint customers
such as Planet Direct.”
Separately, Engage announced a strategic alliance involving collaborative
product development and cooperative sales and marketing initiatives with net.Genesis Corp.
net.Genesis will extend its e-business intelligence solution by integrating
and reselling Engage ProfileServer with its net.Analysis software. With this
integration, net.Analysis will offer reporting and analysis capabilities
cross-referenced against the Engage Knowledge database.
net.Analysis is an open-systems software solution that enables business and
technical mangers to understand online customer behavior in a business
context. It features analysis tools, hundreds of standard reports and a drill-
down capability that lets users answer previously unanticipated business
questions.
