Environ.com, VerticalNet Swap Marketing Opportunities

Environmental compliance portal Environ.com and B2B network VerticalNet on Monday teamed in a deal
that leverages the audience of each company.


Under the terms of the agreement, Environ.com will get links and exposure in
12 of VerticalNet’s online communities, including Chemical Online,
Electrical Contracting, ElectricNet, Food Online, Meat and Poultry Online,
Plant Automation, Pollution Online, Power Online, Safety Online, Solid
Waste, and Test and Measurement.


VerticalNet will, in turn, tap Envorn.net’s database of customers.


“This agreement with VerticalNet is part of our strategy of working with
winning companies to bring the best resources to our B2B customers,” said
Robert Johnson, chairman and chief executive officer of Environ.Com.


“We are happy to share our content and our customers with a leading company
like VerticalNet.”


Additional co-marketing programs include joint tradeshow and database mining
initiatives.

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