E-mail marketing firm Exactis.com is
hooking up with RadicalMail, so
that it can offer its clients streaming audio and video content, and
e-commerce functionality.
The move follows a similar one by Exactis.com competitor MessageMedia, which agreed to use
RadicalMail’s technology back in January. RadicalMail also has deals with
yesmail.com and ClickAction.
“Audio and video are becoming integral parts of Internet life and
RadicalMail’s technology is the best way for us to get audio and video out
to our users,” says Tom Detmer, president and chief executive officer of
Exactis.com.
The deal will allow Exactis.com to sell clients on sending movie and TV
clips, live action cartoons, music, rich media advertisements, and product
demos. Exactis.com believes its clients might want to leverage existing
audio and video creative by sending it to prospects, or existing customers,
via e-mail.
Exactis.com clients include Sony Music
Entertainment, Charles Schwab, MSNBC Interactive, First Union, USATODAY.com and Tribune Media Services.