Execs and Accounts for July 23, 2003

Ad technology player Atlas DMT, an operating unit of aQuantive, has promoted Ona Karasa to chief operating officer.

Before joining Atlas DMT as chief technology officer and senior VP of development in 2002, Karasa was executive vice president and general manager of MSNBC.com.

“In the relatively short time Ona has been with our company, she has showed exceptional leadership and an amazing understanding of the needs and direction of Atlas DMT and its customers,” said aQuantive president Brian McAndrews.

Additionally, Tom Sperry will relocate to New York where he will become the company’s president of worldwide business development. Since Atlas DMT rolled out as a separate business unit under the aQuantive corporate umbrella in 2001, Sperry has led the technology division as president. From 1999 to 2001, Sperry served as Avenue A’s senior VP and general manager of client services. Previously, he was the managing partner of the Seattle branch of Bozell Worldwide.

“Both Tom and Ona have been essential to the rapid growth of the business,” said aQuantive president Brian McAndrews,” McAndrews said.

Another aQuantive unit, i-Frontier, has launched a consumer-facing portal for eMedicine, a clinical knowledge base for physicians and health professionals.

Along with the development and launch of the Web site, which will put eMedicine into direct competition with online health information providers such as WebMD, i-Frontier is implementing an interactive marketing plan for its client that includes targeting online health information seekers.

“i-Frontier’s expertise in working with the healthcare industry and its ability to deliver smart insights and analyses on the design, development and launch of the site has been critical to eMedicine,” said Jon Adler, president and chief medical officer of eMedicine.com.

America Online and the Latin Recording Academy have launched the official Web sites for the 4th Annual Latin Grammy Awards.

AOL members and Latin music fans on the Web can access a nominee area where they can review the top nominees in the major categories as well as get the complete list of categories, red carpet coverage and backstage access via the Web.

The sites build on a multi-year alliance that began last year. Under the deal, AOL and the Academy partner to deliver unique programming to Latin music fans, including Spanish language coverage from AOL Latino.

“We have been working toward expanding our Spanish language music offerings this year through AOL Latino, and this cornerstone event will be a great way to unveil our new content,” said Evan Harrison, VP and general manager of AOL Music.

Search engine marketer iProspect has added Ford Motor Company, The Baby Catalog of America, EverBank, and CareerBuilder.com to its client roster.

“Attracting the highest-quality traffic to our Web site is at the core of our business strategy,” said Scott Brueggeman, VP of consumer marketing at CareerBuilder.com. “iProspect provides a cost-effective method for drawing job seekers and employers to our Web site at the right point in the user’s life cycle.”

Marx Communications has been selected as the agency of record for Independent Research Group (IRG), a wholly-owned subsidiary of TheStreet.com. The account will be handled in partnership with Sprung PR, Marx Communications’ affiliate in financial service public relations.

Marx and Sprung’s first assignment will be to develop a media relations campaign to showcase IRG’s independent, action-oriented equities research.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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