Execs and Accounts for November 1, 2002

The Association for Interactive Marketing (AIM) has named Kevin Noonan as successor to departing executive director Ben Isaacson. Noonan will oversee operations for the 300-member trade group, which is a subsidiary of the Direct Marketing Association (DMA), and will lead its initiatives promoting the ethical use of online marketing.

Noonan last served as group vice president of Internet and media research at The Yankee Group. While there, he led research for Internet marketing, mobile commerce, media and entertainment, and multi-channel retail. He was a founding member of Nielsen Media Research’s interactive services division and has held sales positions at Forefront Technologies; @plan; and Bell Canada Enterprises.

DMA President and CEO Robert Wientzen said, “Kevin will be a key asset to our association, and we are confident that with his expertise and guidance, AIM will continue to provide the highest level of service to its members.”

Ben Isaacson left his post to launch The Isaacson Group, a new digital marketing consultancy.

Jumpstart Digital Marketing has hired Skip Esch as director of sales and strategy, a new position in the company’s local ad sales division. Esch’s last post was with AOL Time Warner, where he managed local automotive partnerships and was responsible for the automotive sales strategy. Prior to its merger with Time Warner, he held similar automotive category management positions with AOL, creating its first automotive cross-platform packages and co-developing the Auto Mall product.

“One of the great strengths of Jumpstart Digital Marketing is the depth of our understanding of the automotive category based on the extensive experience of our executive staff,” said Mitch Lowe, CEO of Jumpstart. “With Skip Esch on our team, we move from league champions to world champions.”

Esch will be based out of Jumpstart’s newly opened Detroit metro office.

Atlanta-based interactive marketer Atomic Fusion has added several clients to its roster. Account wins include Proficient Systems, an Atlanta-based enterprise software developer; pMDsoft, an Atlanta, Georgia-based developer of PDA and wireless applications for physicians; Lightyear Technology, a dental digital X-ray manufacturer; and J. Lillis Consulting, a sales consultancy.

Additionally, Atomic has begun projects for a number of its long-term clients. These include an HTML e-mail campaign for CheckFree Corporation; a Web site for the National Park Service; and a Flash game for Turner South.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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