Plans Campaign on Ask Jeeves

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of home
finance site, signed an advertising agreement
with Ask Jeeves, a provider of natural language
question answering services.

“Ask Jeeves is designed to make the Web experience dramatically easier and
more productive by offering a dialogue with online users about their
questions and interests,” said Mark Korell, chairman and CEO of Finet. “With
Ask Jeeves, online users interested in home ownership can benefit from the
rich content and resources at Finet’s home financing site.”

Finet banner ads will be placed above questions relating to topics such as
mortgages, homes, financing and refinancing. When a related topic is
referenced in a question, an banner ad with a direct link to
the site is displayed on-screen. In addition, the editorial team of Ask
Jeeves has qualified Finet’s online content to answer consumer questions on a
range of home financing and ownership topics. Spending on the campaign was
not disclosed.

At, consumers can shop for rates, determine monthly payments
and apply for a mortgage.

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