Flycast Communications Corp. formally
launched Flycast Valet, the company’s e-commerce
offering that was first announced in September, with about 400 sites already
signed up for the program.
Flycast Valet is an effort by Flycast to empower small-to-mid sized Web sites
to move beyond content publishing and participate in the e-commerce arena.
Made available to Flycast’s affiliates through a relationship with Infospace.com, Flycast Valet allows sites
to embrace e-commerce for the first time while providing new online marketing
vehicles to ROI-focused advertisers.
The program offers shopping, Web search
capabilities, sponsorships and banners.
All available ad inventory and sponsorship opportunities generated from the
program are completely sold out for the next five months, Flycast said, with
commitments from advertisers including eToys, FurnitureFind.com, NextCard, PC
Flowers and Reader’s Digest.
Consumers who visit any of the participating sites of Flycast Valet will now
be able to access new co-branded information and e-commerce services directly
from the site.
“Flycast Valet provides us with an exciting new channel to reach e-commerce
shoppers while they are in the buying frame of mind,” said Dave Myers of
NextCard’s direct marketing group.
“The program complements our existing
advertising strategy, maximizes the response of our advertisements and plays
a key role in increasing our overall customer acquisition.”