In an aim to keep a tight rein on its brand image in an age of easy
digital duplication, Ford Motor Co.
this week licensed Iterated Systems‘
MediaBin to handle its prodigious arsenal of Internet and print branding
“MediaBin enables Ford (F) to
automate the production of brand images for much faster Web and brochure
updates, making them immediately available to support faster time-to-market
for our Ford Division campaigns,” said Jan Klug, marketing communications
manager for the Ford Division of Ford Motor Company.
Iterated Systems, with MediaBin, aims to solve the problems of large
corporations, which have hundreds, or possibly even thousands, of brand
images for various media. The application is a central digital repository,
which marketing staff can quickly tap to provide the correct image for Web
sites or print ad executions.
The licensing of the technology to Ford is a big coup for Iterated Systems,
as it gives the company instant credibility with major players.
“Corporations are being crushed by the high volumes of images needed to
support e-commerce,” said John Bacon, Iterated Systems chief executive