Former SVP at GM Cyberworks to Head Start-Up PrivaSeek

Internet start-up PrivaSeek named Larry
Lozon, one of the company’s
founders and a recognized interactive advertising and marketing technology
expert, as its CEO.

Lozon, a former senior vice president and director of General Motors’
Cyberworks, will hold primary responsibility for the company’s day-to-day
business operations. PrivaSeek said it aims to empower both consumers and
businesses with tools to easily and automatically protect and manage personal
information on the Web.

As the director of General Motors’ Cyberworks–charged with incorporating
new media technologies into General Motor’s marketing programs–Lozon was
responsible for the management of numerous creative, technical and media
suppliers, interactive testing,
negotiation of media contracts and the management of a shared digital media
learning system with GM’s global marketing and advertising activity.

His duties also included management of GM’s suite of over 50 Web sites, GM’s
media lab, GM’s sponsorship of MIT’s Media Lab and GM’s interactive media
buying, measurement, and research activities.

His career with General Motors included nine years with Dallas-based
Electronic Data Systems (EDS), a former subsidiary of GM. There, as
of Internet and new media in 1994, Lozon established EDS’ Internet business

PrivaSeek Inc. recently received $14 million in equity capital from TL
Ventures, Internet Capital Group and Sequel Venture Partners.

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