Loyalty marketer FreeRide Media signed a deal with The
Properties Group, a specialized marketing company, that expands its rewards
program into the real world.
The new program allows FreeRide members to redeem rewards off-line for things
such as gasoline and groceries. FreeRide said the initiative “effectively
enables companies to boost customer retention online by bridging the gap
between the online and off-line worlds.”
FreeRide said members now can redeem their points at more than 14 major
chains and 44,000 participating gas stations and supermarkets across the
United States. Financial arrangements with The Properties Group were not
disclosed.
“Today’s consumers, especially those who are online, want rewards that are
relevant to their everyday lives, and they want them faster,” said Jordan
Stanley, president and co-CEO of FreeRide.
“We are pleased to offer the GasCash and Supermarket Cash program with
FreeRide’s marketing and loyalty program,” said John Galinos, president of
The Properties Group. “FreeRide’s program produces the most loyal customers
because it provides the most relevant rewards both on- and off-line in a
reduced time frame. Imagine earning a free tank of gasoline or a bag full of
groceries in just one month.”
GasCash and Supermarket Cash operate on a debit card format. Consumers in
the loyalty program can “deposit” their FreeRide points into the debit card
account. Once pre-loaded into the card account, users may cash in at
participating gas stations and supermarkets nationwide.
FreeRide claims a sponsor base of more than 1,300 online and off-line
products and services. The FreeRide program rewards members with points for
interacting with sponsoring retailers, both on and off-line.
The Properties Group is a specialized marketing company that owns and
develops a variety of entertainment and lifestyle properties such as Movie
Cash and Music Cash that corporations can use to reward consumers, business
partners trade or employees with free or discounted goods or services at
retail partners across North America.
