Online marketing and loyalty company FreeRide Media signed a partner deal
with Internet grocer NetGrocer.
FreeRide will work with NetGrocer in the company’s efforts to attract and
retain customers through the FreeRide loyalty and marketing program.
Financial arrangements were not disclosed.
“With millions of shopping sites available to consumers, online retailers
need rewards programs to inspire this new breed of shopper to keep returning
again and again,” said Fred Horowitz, president of NetGrocer.
“With
FreeRide’s program, our customers can log on, purchase their groceries and
instantly earn rewards like free groceries
when shopping at NetGrocer.”
NetGrocer customers earn FreeRide points by making purchases on a dollar
volume scale, where points are based on customer’s total purchase. Points
also
may be earned on NetGrocer-funded promotions on individual items.
Additionally, FreeRide points will also be offered to NetGrocer customers for
purchasing specific items
rather than offering “cents off” purchasing incentives.
NetGrocer and FreeRide said they plan to launch a case study that will
examine more than 50 prominent brands marketed in the U.S.
The study will
take place over a three-to-six month period and will give manufacturers
insight into the value of promoting loyalty
versus promoting discounting.