Enews.com, the magazine e-tailer, and Freeshop.com on Tuesday announced that
they had inked a three-year deal worth $10 million, whereby Freeshop will
market Enews.com’s products through its Web site and other channels.
“This agreement reflects the power of the FreeShop audience and model, and
is representative of the types of larger-scale partnerships we will now be
able to strike,” says Tim Choate, FreeShop president and CEO.
“With
FreeShop’s position as the e-tailer with the third-highest monthly order
volume behind eBay and Amazon, we expect to be able to develop more
high-value relationships like this one over the next year.”
The marketing efforts begin in the first quarter of 2000, when FreeShop
will offer Enews.com’s full selection of nearly 1,000 titles on its site.
FreeShop also will promote Enews.com subscriptions extensively through
e-mail distribution and other marketing channels. Fees to FreeShop.com for
this agreement are expected to exceed $10 million based on anticipated results.
Barnesandnoble.com recently
took a 23 percent stake in Enews.com.