Fry Multimedia Acquires Brandscape

Interactive agency Fry Multimedia Inc. said it has completed
its purchase of New York City-based Brandscape, an interactive marketing
consulting firm.

Brandscape and its dozen employees will be integrated into the Fry
organization, and Fry, based in Ann Arbor, MI, will gain a full-service New
York City office.

Financial details were not disclosed.

Fry and Brandscape have collaborated on a range of projects — including
Ragu’s Clio
award-winning “Mama’s Cucina” www.eat.com Web site.

“Making Brandscape a fully integrated part of Fry Multimedia reinforces our
ability to both translate leading retail brands to distinctive, compelling
online store environments, and to create and deploy Internet technology that
makes those stores major revenue drivers and customer relationship builders
for our clients,” said David Fry, founder and
president of Fry Multimedia.

Tom Cunniff, Brandscape’s founder, will serve as director of Fry’s New
York operations.

Fry Multimedia develops Internet, intranet and extranet Web sites for
consumer and business-to-business marketers, specializing in e-commerce,
branding and corporate identity sites.

Clients include 1-800 Flowers.com,
Crate & Barrel, Eddie Bauer, Godiva Chocolatier and Staples.