G & L Internet Bank, which says it is the
first FDIC-backed, Internet bank targeted at the gay and lesbian community,
hired public relations firm Aplomb Consulting and advertising agency Courtney
& Watson to promote its upcoming launch.
“Never again will gay men and lesbians have to worry that they will face
discrimination when they seek banking services,” said G & L founder Steven
G & L will go live online in 1999. A major national advertising campaign
planned for early 2000 will promote the bank’s ability to provide
personalized customer service.
The ad campaign will supplement visibility
programs, including public relations activities, online marketing efforts and
meetings with local and national leaders of influential gay and lesbian
Billings were not disclosed.