Start-up career portal Superhireway.com selected Gentry Communications as its agency of
record for marketing and communications counseling.
The agency’s first assignment is to create the next phase of
Superhireway.com’s awareness campaign involving brand identification and
market recognition.
Gentry Communications will also assist with marketing research, targeted
promotions and the global marketing strategies.
Billings were not disclosed.
Superhireway.com is designed for employers, job seekers, recruiters and
consultants and will address all aspects of career planning including career
transitions, professional research, online training, certification,
interactive online job fairs, career counseling, a cybermall, chat sessions
and video broadcasts, the company said. Launch is due later this year.
Gentry Communications clients include ABEtechnologies Inc., Telenisus Corp.,
Testbid.com, Era2 Interactive, Joseph Phelps Vineyards, the Center for
Aesthetic Dentistry Inc., Law International, Campton Place Hotel, Eastside
West Restaurant & Raw Bar and IrelandSan Filippo LLC.
