gfn.com Names Mad Dogs & Englishmen as AOR

The Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as its
advertising agency of record.

Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create
worldwide branding for gfn.com. The inaugural marketing campaign will debut
by year’s end.

No estimate of billings was disclosed.

“Mad Dogs & Englishmen is superb in the art of inventively bringing the
essence of a brand to life,” said Walter B. Schubert, founder and chairman of
gfn.com.

“gfn.com has a unique character and focus and now, with Mad Dogs &
Englishmen on our team, we have the opportunity to tell our story in the most
powerful and effective way to the gay and lesbian community.”

Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite’s TV
Land, moviefone.com and Coors Brewing as well as Crunch Fitness,
ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal
and The Village Voice.

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