Artnet.com, an online marketplace
for
original works of art, has selected Mad
Dogs & Englishmen as the agency of record for its $3 million to $5 million
million advertising account.
The company had been evaluating several alternatives, including using an
interactive agency.
“We ultimately went with Mad Dogs because of the strength of their
strategic approach to our business and their willingness to immerse
themselves in the world of our brand, says Dan Wald, vice president of
marketing for artnet.com.
The companies have not yet announced plans for a campaign.
Artnet.com gives Internet users access to 800 galleries, 20,000 works of
art, and over 6,000 artists. The company competes with
lesser degree, with auction sites like