Artnet.com Selects Mad Dogs & Englishmen as Agency

Artnet.com, an online marketplace

for

original works of art, has selected Mad

Dogs & Englishmen as the agency of record for its $3 million to $5 million

million advertising account.

The company had been evaluating several alternatives, including using an

interactive agency.

“We ultimately went with Mad Dogs because of the strength of their

strategic approach to our business and their willingness to immerse

themselves in the world of our brand, says Dan Wald, vice president of

marketing for artnet.com.

The companies have not yet announced plans for a campaign.

Artnet.com gives Internet users access to 800 galleries, 20,000 works of

art, and over 6,000 artists. The company competes with Art.com, Guild.com, and PaintingsDirect.com, and, to

lesser degree, with auction sites like eBay.com and Sothebys.com.

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