The Gillette Co. launched its promotional Web soccer resource, GilletteSoccer.com, in support of
Gillette’s sponsorship of World Cup France ’98.
Gillette said it has purchased banners on Digital Equipment Corp.’s AltaVista search operation to
advertise the site. Spending was not disclosed.
The site will provide information such as the latest match results, reports
on player performances, scores, and team standings.
New York City-based THINK New Ideas, in conjunction
with AltaVista and DoubleClick, created the site,
including banners and badges. Billings were not disclosed.
“GilletteSoccer.com showcases Gillette as an official sponsor of World Cup
to millions of fans around the world. It is a great example of how the
Internet can enhance our marketing and promotional efforts,” said Carole
Johnson, vice president, business management, at Gillette.
“Our alliance with THINK, AltaVista and DoubleClick is just one example of
our plans to integrate the Web as a value-added communications tool.”