Seattle-based Go2Net Inc., a network of
branded,
technology- and community-driven Web sites, launched its first national
offline advertising campaign, designed to generate consumer and industry
awareness.
The campaign, developed by the Seattle-based Hadley Green Advertising agency,
debuted with a full-color ad in USA Today.
“The Go2Net Network has steadily grown into one of the Internet’s most popular
destinations without any concerted advertising efforts, and the next step is
to apply an innovative mix of strategies to introduce millions of additional
Internet
users to Go2Net,” said John Keister, Go2Net President.
Through 1999, Go2Net’s print advertising program will extend to such outlets
as Wired, The Industry Standard, MediaWeek and
AdWeek, among others. The
company will also undertake a targeted national outdoor advertising campaign,
focused on five major markets: New York, Los Angeles, Chicago, Boston and
San Francisco. Go2Net will also integrate a variety of online advertising
programs with its offline efforts. Spending plans were not disclosed.
The Go2Net Network’s properties include: Silicon Investor, a financial
discussion site;
StockSite, which offers proprietary
articles, portfolio
tracking tools, company research and news relating to business and finance;
MetaCrawler, a metasearch engine; 100hot, a category-by-category ranking
index of Web sites; HyperMart, a provider of free business
hosting services, WebMarket, a one-stop comparison shopping
service, and PlaySite, a Java-based multi-player online
games site.