Market research company Harris Interactive signed an
agreement with Olympic Properties of the United States (OPUS) to become the
exclusive supplier of market research services.
The company will supply research, including Internet research, for the United States Olympic Committee (USOC) and
the Salt Lake Organizing Committee (SLOC)
through Dec. 31, 2004.
Financial terms were not disclosed.
Harris Interactive will be linked to the USOC and SLOC Web sites, enabling
the company to grow its online database of respondents for research purposes.
Harris Interactive also will structure a series of polls for the USOC and SLOC Web
sites, as well as perform other proprietary market research for the
organizations.
“We are honored to be recognized as the exclusive market research supplier to
the USOC and feel that the agreement emphasizes the value of Harris
Interactive’s research services and , in particular, its industry-leading
Internet capabilities,” said Gordon S. Black, chairman and chief executive officer of Harris
Interactive.
Harris Interactive, with an Internet database of over 4.2 million cooperative
respondents, conducts political, business-to-business and
business-to-consumer online and traditional research.
