HomePoint.com, an online home
furnishings retailer, launched a $7 million print and radio ad campaign
featuring Martin Mull, the star of Roseanne and Sabrina, The Teenage Witch.
The ads, created by Erwin-Penland, HomePoint.com’s
advertising agency of record, use the tagline, “You get the point.” The radio
spots break this week on network radio affiliates and print ads begin Friday
in national media outlets such as USA Today, People magazine and Newsweek.
In the print ads, Mull appears dressed as several characters such as a Boy
Scout, a responsible delivery guy and an expert interior decorator. The radio
spots use folk music and have Mull making comments such as, “You know, your
home is your castle, and we all know how darn tough it is to decorate a
castle, especially the dungeon. . .”
HomePoint.com is a virtual furniture and home-decorating showroom with
thousands of furniture and accessory items presented on the sub-branded Web
sites, FurniturePoint.com, LightingPoint.com, AccessoryPoint.com and WallArtPoint.com.