Honkworm International, along with ad
agency WongDoody, has turned its short form “webisodes” into a national
advertising campaign for Fox Television’s Major
League baseball coverage.
Fox and its agency envisioned broadcast ads using Honkworm’s quirky,
flash-based animated stylings.
Fox is currently broadcasting the 130 thirty-second spots on Fox Sports
Network stations in 12 major U.S. markets, working with WongDoody and Rocket Pictures.
Spending was not
disclosed.
“We saw the potential for Fox’s spots in the attitude that Honkworm has
perfected,” said Ben Wiener, managing partner at WongDoody L.A. “Fox required a campaign
that was arresting, engaging and memorable and that’s what Honkworm
delivered. There’s nothing else like it on TV.”
“The creative collaboration with WongDoody and Fox is an opportunity for
Honkworm to bridge the gap between traditional broadcast advertising and web
content concept and production,” said Honkworm COO Dan Pepper.
Fox’s campaign features Honkworm’s photo surrealism animation technique
paired with Rocket Pictures expertise to take the production value to a level
suitable for television broadcast.
Honkworm International is an online entertainment studio that has licensed
content to clients including Budweiser, Macromedia, MTV Networks, Nike,
Excite, Lucent, Gibson Greetings, Playboy and RealNetworks.