AdKnowledge also said nearly 20 new customers have signed on in the past two
months. AdKnowledge provides tools that measure, optimize and execute Web
Under the terms of the agreement, i-traffic will look first to AdKnowledge for
its clients’ ad serving needs.
“We chose AdKnowledge as our preferred centralized ad serving service because
it is a very reliable service with superior customer support, and an important
tool to maximize advertiser ROI,” said Peter Meluso chief service officer at
i-traffic. “With AdKnowledge we can thoroughly measure the performance of our
e-commerce campaigns and respond immediately to the results by changing and
rotating ads quickly to improve a campaign’s performance.”
Other new customers in the past two months include Consumer Reports;
Cooking.com; Datek On Line; Eyescream Interactive; Goodby, Silverstein &
Partners; iballs; JWT Specialized Communications; Mercury Seven; Shugart,
Matson & Young; Sparks.com; TBS Media Management; Tenagra Corp.; Wunderman
Cato Johnson; and Young & Roehr, among others.