Internet audio and video distributor iBEAM
Broadcasting Corp. and Engage
Technologies Tuesday forged a partnership to offer a streaming media
ad insertion platform.
ZDTV, the cable Internet broadcaster,
will be the first to use the new ad platform, using it to host and
distribute hundreds of different content streams over the Internet.
The platform inserts full-motion video and audio ads into streaming
Internet content. Ads are targeted based on a combination of their current
geography, past Internet surfing behavior and type of content being viewed.
“iBEAM’s high quality and low cost distribution network combined with
Engage’s ad targeting capability provides our customers with the efficient
delivery and revenue generation capabilities they need to make streaming
media a viable business,” says Peter Desnoes, president and CEO of iBEAM.
“We believe working with industry leaders like Engage and ZDTV will allow
us to build a reliable and scalable advertising platform capable of
supporting the explosive growth in demand for streaming services we are
experiencing from major media and enterprise customers.”