San Carlos, CA-based ImaginOn named
New York-based Holland
Advertising as agency of record to create an integrated print and broadcast
consumer campaign for the company’s WebZinger 6.0 Search and Multimedia
Retrieval Engine.
ImaginOn President and Chief Executive Officer David Schwartz said the
advertising campaign is expected to break early this summer and continue
through the fall holiday sales season.
“Holland Advertising has a demonstrated track record of producing breakthrough
creative concepts that clearly position consumer products in the marketplace,”
Schwartz said.
According to Schwartz, ImaginOn expects to put several million dollars behind
the
print and broadcast effort. While the effort will focus largely on consumer
media, some portion of the campaign will target business and education market
channels.
WebZinger, priced at $29.95, is an automated hands-free Internet Web Research
Assistant that visits Web sites, evaluates them for relevancy, and
then generates a multimedia desktop slide show that includes a picture, text,
audio and video information from the Web sites selected. It also produces a
printable, illustrated report.
WebZinger starts with four search engines, then visits three sites at a time,
in parallel for faster results.