Reverse marketplace imandi.com on
Tuesday made its pick for advertising agency of record, choosing Crispin Porter + Bogusky.
The company last month said it had narrowed its search to four agencies —
Dailey and Associates, Crispin
Porter + Bogusky, Cole and Weber, and Moses Anshell.
In explaining its choice, imandi.com cited CP+B’s work on an anti-smoking
campaign for Florida and its ads featuring Latrell Sprewell for the AND1
basketball line.
“They demonstrated tremendous skill at creating provocative advertising —
advertising that ‘picks the right fights’,” says Blake Park, imandi.com VP
of marketing.
“We need to pick a fight with the status quo, and we think CP+B, with its
top-notch creative talent and feisty spirit, will craft a message that cuts
through the clutter while simultaneously remaining relevant to what we are
about,” explains Raghav Kher, imandi.com president and CEO.
Imandi.com, a site on which customers ask for what they want and merchants
try to fill their needs, was founded in 1998 by Kher and his fellow Microsoft alumnus, Eric Johnson.
The company in July launched its first consumer online advertising
campaign, created with Adhesive
Media.
