Innovative Medical Services signed an
agreement with America Online for banner advertising on its AOL.com Web site.
“We expect our Internet marketing on AOL.com to boost business by increasing
brand awareness of our Nutripure products and by driving targeted customers to
our online store, www.imspure.com,” said Michael L. Krall, Innovative Medical
Services’ president and chief executive officer. Spending on the campaign was
not disclosed.
Innovative Medical manufactures and markets water purification, measuring, and
dispensing equipment used in pharmacies to reconstitute oral antibiotic
suspensions, and residential drinking water filtration systems used in
consumer markets.
Brand recognition for the company’s Nutripure line of residential water
filtration products is driven by the Nutripure 2000 countertop water
filtration system.