SurveySez introduced PowerAds, a
Web-based outsource service that lets advertisers build interactive banner
ads that are able to collect data and return instant poll results to
respondents after click-through.
“PowerAds provides a powerful tool for Internet advertisers,” said Ted Cohn,
CEO of Cupertino, CA-based SurveySez. “We’ve found that interactive banner
ads returning real-time results can increase ad click-through rates up to
10%, roughly three times the industry average. PowerAds displays real form
elements, collects real data and returns real results.”
PowerAds will be available Feb. 16. Pricing data was not disclosed.