InterVU Inc. signed a two year
agreement with MovieFone Inc., a movie listing guide and ticketing service, to
provide movie trailers and other film-related video to users of MovieLink.com.
MovieLink.com offers movie showtimes, theater locations, other movie
information and multimedia, and the ability to purchase tickets in advance.
With the addition of InterVU’s network enabling technology, MovieLink.com said its
users will benefit from enhanced quality and speed when watching movie
trailers.
MovieLink.com will also utilize the InterVU Network’s video technology for
video-based advertisements in streaming Netshow formats. Financial
arrangements were not disclosed.
The InterVU Network delivers rich media from dedicated Delivery Centers that
are strategically distributed across nine Internet backbones to optimize video
file availability, the company said.
“Moviegoers want to see movie trailers when they are using MovieLink.com to
decide which movie to see. Our relationship with InterVU is an important part
of our strategy to use streaming video to make trailers instantly available to
moviegoers nationwide.” said Matt Blumberg, vice president of marketing at
MovieFone.
