iVillage said it made additions to its advertising sales team, in a move “to extend the competitive lead” of its flagship property, iVillage.com: The Women’s Network.
Led by John Glascott, senior vice president of sponsorship, the sales team
will leverage iVillage’s position with senior-level ad sales staff formerly from a variety
of publishing and interactive companies, the firm stated.
iVillage said the team now includes advertising specialists who are veterans
in the vertical categories corresponding to iVillage.com’s content: women, health,
career, fitness and beauty, money, parenting, food and relationships.
David R. Blair was named vice president of sponsorship sales and will manage
the overall ad sales team. He had been a director of sponsorship at iVillage.
Ellen Devens was named national sales manager, banner sales. Lynn Chaiken was
named a director of sponsorship, as were Cynthia Crane, Maria David-Malig,
David B. Fales, Andrew Smith and Robert A. Verrico.
Edwin R. Delfs was named director of sponsorship promotion. Jackie Paschkes-
Bennett was named senior account executive of banner sales.
iVillage.com claims more than 66 million page views per
month. It provides interactive services and online access to experts in 10
content channels: Better Health, Career, Fitness & Beauty, Food, Money, Parent
Soup, ParentsPlace, Relationships, Shopping, and Work from Home.
