iXL Inc., the Atlanta-based Internet solutions
company, said it entered into an alliance with @radical.media to provide
clients with integrated digital solutions.
“The first-of-its-kind alliance provides clients with @radical.media’s award-
winning traditional television production capabilities and the Internet and
video technology expertise of iXL’s New York office,” the company said.
Lara Stein, president of iXL’s New York office, said: “The alliance combines
@radical.media’s skill in developing creative television commercials and
relationships in commercial production with iXL’s enterprise-wide Internet
technology expertise. As a result, clients receive digital solutions that fuse
television and the Internet and offer clients a vision for their brand across
multiple platforms.”
iXL’s New York office and @radical.media will collaborate on interactive
accounts and share production staff. In addition, @radical.media will provide
iXL with exclusive referrals in the interactive arena. The two companies said
they are working together on a number of projects, including an
interactive solution for Sotheby’s that involves video and Internet
components.
“By aligning ourselves with iXL’s New York office, we will provide our clients
with a new level of marketing integration,” said Jon Kamen of @radical.media.
“As the Internet and television move closer towards convergence, we will be
able to offer clients seamless and integrated solutions.”
