Jones Naughton Entertainment Inc. announced
the expansion of an extended marketing campaign for its new e-commerce Web
site ShopGoOnline.com.
Newspaper display ads are being placed in the Boston Globe, San Francisco
Examiner, Chicago Times, New York Times, Miami Herald, San Diego Union
Tribune, Los Angeles Times and Dallas Morning News.
Following the display ads, GoOn-line will deliver a targeted investor
promotional piece via direct mail to selected demographic sections of these
Internet markets. Additionally, an Internet advertisement is set to run on
Yahoo! concurrent with the newspaper display ads and direct mail. Spending
was not disclosed.
These new branding campaigns will continue to be supported by previously
announced agreements with DoubleClick and Website Results designed to direct
traffic to ShopGoOn-line.
“We are planning a number of additional promotions that will be announced as
soon as they are completed,” said Jeffrey F. Reynolds, vice president and
director of marketing for Jones Naughton Entertainment
Jones Naughton will use DoubleClick’s DART ad serving technology as the
back-office system for selling additional display advertising on its Internet
kiosks in hotel lobbies as well as on the ShopGoOnline.com site.
Jones Naughton’s subsidiary, GoOn-line.com, specializes in the production of
streaming video infomercials over the Internet. GoOn-line.com has just
launched ShopGoOnline.com, a virtual shopping mall Web site featuring a
variety of products, some of which have traditionally only been available
from infomercial companies advertising on broadcast television.