In a move that promises to increase advertising revenue, search technology
provider LookSmart on Monday landed a spot on free ISP player Juno Online Services Inc.
The companies described the agreement as a “multi-million dollar deal,” but
declined to give specific financial terms.
The deal gives Juno the chance to bring in new search and directory
referral fees, and gives LookSmart greater reach and new ad impressions to
sell. Juno had three million active subscribers during the month of March.
“It’s a win-win situation for everyone: Juno’s members will benefit from
easy access to LookSmart’s search solutions, while Juno benefits from an
enhanced product offering,” said Evan Thornley, chairman and chief
executive officer of LookSmart.
“LookSmart benefits by the expansion of its search infrastructure
penetration, increasing our ability to monetize both advertisements as well
as the directory.”