Kesmai Signs with Adsmart Network

Game company Kesmai signed on with the Adsmart Network, allowing advertisers to
extend their reach across both the hardcore and casual gamer audience.

Adsmart will manage and sell advertising and sponsorship opportunities on GameStorm, Kesmai’s Internet games
service.

In addition, Adsmart’s sales force also will sell advertising
impressions for Kesmai’s content on AOL’s Games Channel, where Kesmai is a
provider of online games.

“Our rich menu of games and editorial content creates unlimited opportunities
for advertisers to target specific audiences,” said Joe Budd, Kesmai’s vice
president, marketing and editorial. “Working with Adsmart gives us a
wonderful opportunity to increase our footprint with advertisers.”

Budd said that the typical player spends an average of 30 minutes a day on
GameStorm, while more than half of all GameStorm members log over 22 hours a
month.

Adsmart, a subsidiary of CMGI Inc., is an online advertising network
comprised of more than 300 Web sites totaling 2 billion monthly impressions.

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