Online advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to provide
targeted advertising services.
Donnelley is a provider of business and consumer information products,
database marketing/data processing services, analytical research and Internet
marketing solutions.
The partnership is intended to offer consumers online advertising exposure
tailored to meet their interests, while providing advertisers with targeted
ad placement based on detailed user profiles. Financial arrangements were not
disclosed.
L90, through its new opt-in incentives program, L90Rewards, will collect
volunteered and behavioral information from Web users as they visit Web sites
in the L90 network, while Donnelley Marketing will provide access to its
off-line consumer information databases, data matching technology and data
analytics.
L90 also said that it has joined the TRUSTe privacy seal program. TRUSTe’s
licensees must fully disclose their information collection and use practices,
allow consumers to opt-out of any secondary uses of their personal
information, and ensure that appropriate security mechanisms are in place.
L90 designs, develops and implements “beyond the banner” advertising
campaigns featuring turn-key, customized, and syndicated sponsorships,
co-branded microsites, content integration and rich media.
Founded in 1924, Donnelley Marketing is a subsidiary of infoUSA, a provider of business and
consumer information products, database marketing/data processing services,
analytical research and Internet marketing solutions.
