San Francisco-based startup Licensemusic.com has launched as a
site that offers music buyers for creative an opportunity to select, buy and
download music for their production, from their desktops.
The music licensing site offers “pre-cleared” music for film, television,
advertising, multimedia and Web productions, meaning that both recording and
publishing rights to
use the music have already been pre-negotiated and the music is thus
instantly available for commercial use.
“The bottom line is that the Web represents a huge and fundamental paradigm
shift by putting the customer in charge,” said Gerd Leonhard, president and
CEO.
The site, built by Icon Medialab features access to a
catalog of original music supplied by hundreds of associated record labels
and publishers,
selected tracks from affiliated music production libraries and a separate
catalog of classical music.
“In essence, this introduces the ‘reverse market’ concept to the music
business since customers decide what they want, when they want it and where
they buy it,” said Leonhard. “Content owners and creators win because they
can sell their music anywhere, anytime and for any use they define.”
Customers can browse through tracks by style, keyword, attitude, tempo,
language, country and instrument as well as by random text searches.
Customers can also preview full-length tracks, calculate a license fee based
on their project’s specifications, purchase the rights to use the track, and
download the music to be used in their productions. LM
offers full digital delivery of MP3 and various PCM audio files as well as
custom CD delivery. Pricing varies by scope of project and piece of music.
Licensemusic.com is a division of Online Music Company Inc., an Internet
music startup based in San Francisco.
