LifeMinders.com Inc., a provider of
free, sponsored e-mail
reminders and tips, completed a $10.6 million round of financing led by ABS
Ventures.
Other financing participants were U.S. Trust, FBR Technology Partners and
Novak Biddle Venture Partners.
The LifeMinders.com service launched last January with 10,000 members, and
now claims more than 750,000.
“This recent round of financing enables us to continue our aggressive
membership growth and to strategically expand our category offerings,” said
Stephen R. Chapin Jr., founder and CEO of LifeMinders.com. “The support we
continue to receive from our investors strengthens our ability to make
LifeMinders.com the leading infomediary on the Internet.”
Recent new category sponsors are LifeMinders Pet sponsored by Ralston Purina
and
LifeMinders Family sponsored by Kimberly-Clark.
“LifeMinders.com has experienced tremendous growth since it began offering
its LifeMinders
services,” said Phil Black, general partner of ABS Ventures. “Steve and the
LifeMinders.com management team are redefining the
direct e-mail marketing business
and are fast becoming a leader in this growing and important industry.”
LifeMinders.com members can currently provide profiles in seven categories
that include Autos, Families, Entertainment, Home, Personal Events, Personal
Finance and Pets, with categories in Health and Travel to come soon. The
company then sends a set of
personalized e-mail “Minders,” brief, informative messages based on a
member’s unique profile direct to a member’s e-mail address.
Other key advertisers include The Home Depot, First USA, a subsidiary of Bank
One Corp. and Jiffy Lube, a subsidiary of the Pennzoil Co.