LifeMinders, Val-Pak Partner for E-mail Coupons

E-mail direct marketing player LifeMinders Inc. and the traditional
Val-Pak Direct Marketing Systems on Thursday pledged to expand their
relationship, in a deal that would bring coupons to consumers in specific
geographic areas.

In this case, LifeMinders’ technology, which allows e-mail marketing
messages to be targeted based on geographic area, helps Val-Pak better
migrate its system — which is based on its traditional direct mail
service — to the Internet age.

The two companies originally ran a test, sending coupons and discounts to
the 4.3 million people that receive the LifeMinders Today daily e-mail. The
campaign targeted members in the top 50 DMAs, making offers specific to each
market. The Val-Pak offers were placed in various positions within the
e-mail to test consumer response.

Apparently, the test was successful enough to warrant an expanded
relationship between the two companies.

“LifeMinders offers us a very unique opportunity to personalize and target
our very specific offerings to the expressed interests of a high-quality
audience,” said Todd Leiser, vice president of Internet technology for Cox
Target Media, parent company of Val-Pak and

“We’re excited to add such a solid partner to our distribution network and
provide Val-Pak’s thousands of clients with a very unique delivery channel
for their valuable offers.” currently offers 30,000 electronic coupons from local and
national merchants across the country.

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