Online music site Listen.com on Monday
launched its first $15 million national campaign that says, “There’s music
everywhere, if you know where to look,” and urges people to, “Find your
music at Listen.com.”
The campaign, created by the San Francisco office of FCB Worldwide, features TV, radio, print
and Internet advertising.
Television spots are scheduled to air on the MTV, VH1 and USA cable
networks; print ads will run in music magazines including Alternative
Press, Blaze, College Music Journal, Rolling
Stone, Source, Spin, URB and Vibe. Radio
commercials will be carried on stations in 18 major markets.
The television spots, titled
“Diner” and “Messenger,” show a waitress and a bike messenger discovering
their own rhythms in the cacophony of a crowded restaurant and in city
traffic.
The print ads feature a short order cook, a hairdresser and a dental
patient discovering the music in the world around them.