Lists.com to Develop Commercial E-Mail List Brokerage

Orlando, FL-based Lists.com Inc. said it is developing a search
engine and directory for e-mail lists on the Internet and is also developing
a commercial mailing list brokerage and fulfillment service system.

Lists.com has been in development for the past year, and the company said it
is now accepting signups to become beta testers for the service on its Web
site.

The company said it is developing a complete ‘e-mail portal’ service to help
users search, select and subscribe to mailing lists. The free service, which
apparently would compete with DejaNews and others, will allow users to easily
join (and remove themselves) from lists of interest.

The commercial mailing list system, which would compete with companies such
as NetCreations and others, will allow Internet users the ability to “opt-in”
to receive commercial information. The system will also allow Lists.com to
sell services to advertisers that will allow them to directly reach these
users. Ads that are delivered to users that have requested commercial
information will be delivered via Lists.com’s network protecting the e-mail
addresses of its users, the company said.